We were tasked to create a new brand identity and build an ecommerce store.
Ooh fudge is an online store that sells different unique flavoured home made fudge that is made with love.
Click here to view the live website.
The rationale behind the logo is to show an authentic homemade brand. The design of the logo is in a circle shape so that it can be versatile across different marketing and branding materials. The pink and brown was chosen to complement and accentuate all the different flavoured colours of the fudge. The abstract “Ooh” graphic is used as a brand extension to show emphasis to attract the consumer.
Items designed: Logo, Stationery, Packaging, Point of Sale, Banners
The goal of the website is to make easy online purchases and to showcase the makeup of the flavoured fudge. We used a professional product photographer to do the product shots. We designed the brand extention throughtout the website to strengthen the brand.
Research > Wireframes > Design > Code > Launch